The fluffy unicorn became a pop culture shorthand after Despicable Me arrived in 2010, where Agnes falls instantly in love with a stuffed unicorn prize at a carnival. Her over the top adoration turned the toy into a meme for anything irresistibly cute. Clips and voice lines playing on that moment spread across Vine, YouTube edits and soundboards in the following years, shortened into a two second reaction. It remains used because the excitement is understood instantly, even without seeing the film, as a joke about losing control over something soft and adorable.