The phrase became a running joke on TikTok in early 2024 after a parody song lyric imagining streamer Ninja with a low taper fade spread across edits and remixes. Users kept clipping the most singable line, stretching the opening word and reposting it over haircut photos, sports highlights and unrelated reveals. Because the haircut itself stayed popular with barbers and creators, the meme kept resurfacing whenever a new fade was posted, turning a short vocal hook into shorthand for exaggerated approval of a clean cut.