M. Bison first appeared as the final boss of Capcom's Street Fighter II in 1991, and this voiced version comes from the Street Fighter animated television series that ran in the mid 1990s. A short scene of the villain ecstatically approving his own scheme was clipped and shared on forums and YouTube, where its dramatic delivery turned it into a reaction meme. It survived because it says more than a plain yes, expressing gleeful, theatrical triumph that works for gaming wins, jokes and villain moments alike.