Put it at the end of a fail or scare clip, after Sudden Suspense sets up the scene and just before the reveal. Follow it with Oh My God Wow as the group's reaction, then cut straight to the next scene while the joke is still fresh.
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This is a short voice clip, just under three seconds long, of someone calling out 'mama' again and again in a stretched, pleading tone. The repetition makes it feel needy, a little dramatic and hard to ignore, like someone who will not stop asking until somebody answers. It works best as a sudden, comic call for help.