The phrase mixes English and French, with sans le rio meaning without the rio in French, which explains the bilingual joke in the title. A related version circulates with the wording New Super followed by a very long Ma, tying the gag to the New Super Mario Bros naming style. It spread mainly through short TikTok edits where creators repeat the setup with different screenshots and reactions. Its appeal is the simplicity of the subtraction, so anyone who knows Mario can get the joke instantly without extra context or explanation.