The clip circulates online as a short French viral sound, shared through meme soundboards and video edits rather than tied to a widely documented film, show, or song. Its appeal rests on the contrast between an everyday North African dish and the sudden, emphatic way its name is spoken, which makes it easy to lift into unrelated videos. Because it lasts barely more than a second, creators can drop it in without breaking a scene, and that brevity has helped it stay in rotation as a quick food joke and reaction cue.