The line is associated with Brazilian preacher Valdemiro Santiago, whose emphatic speaking style made the short phrase easy to lift from its original context and reuse online. Portuguese-speaking creators began sharing it as a reaction sound for moments of deception, exaggeration and false advertising, especially in short videos and meme edits. Because the wording is simple and the delivery is instantly recognisable, it works without explanation for Brazilian audiences. It has stayed in circulation as a compact way to accuse someone of misleading others with humour rather than anger.