Never Gonna Give You Up was a 1987 hit single by English singer Rick Astley. Two decades later, users on 4chan began disguising links to its music video as something else entirely, a bait-and-switch prank that became known as rickrolling around 2007 and 2008. The gag exploded across YouTube, forums and April Fools stunts, even crashing award-show votes and live broadcasts. It endures because the setup is infinitely reusable and the payoff, that instantly familiar chorus, makes the prank feel like a shared joke rather than a trick, a true meme sound of internet culture.