Rickrolling began as an internet meme in 2007, when users on forums and early YouTube replaced expected links with Rick Astley's 1987 hit Never Gonna Give You Up. The prank grew from a variation on duckrolling and spread through forums, games and bait headlines, becoming one of the most durable jokes online. Astley's earnest delivery and the song's catchy chorus made the switch instantly obvious yet hard to resent. Nearly two decades later, creators still use short rick roll clips like this one for quick, recognisable pranks.