The phrase is in Rioplatense Spanish, where 'me estás jodiendo' means 'you're kidding me,' and 'Capu' points to Argentine comedian Diego Capusotto. Capusotto became widely known for Peter Capusotto y sus videos, the sketch comedy programme he created with Pedro Saborido that began on Argentine public television in 2006. Short lines from that comedy world have since circulated widely as standalone reaction audios across Spanish-speaking social media, edits and chats, kept alive because the expression works even without the original scene.