Don't Hug Me I'm Scared is a British puppet web series created by Becky Sloan and Joseph Pelling, mixing children's show styling with unsettling humour. Its second episode, Time, was released online in 2014 and became one of the series' most quoted instalments. This short repeated clip was lifted from that episode and later circulated on soundboards and in edits as a standalone reaction. Its appeal has lasted because the phrase needs no context, working anywhere as a quick, recognisable shorthand for mockery and boredom.