The phrase comes from Joaquim Maria Puyals live Catalan commentary of Lionel Messis famous solo goal for Barcelona against Getafe in the 2007 Copa del Rey. As Messi kept running past defenders, Puyal repeated Ancara Messi, later written in Spanish as encara Messi, and the call became as iconic as the goal itself. The clip spread through football highlight videos, remixes and social media edits, where the chant is now detached from the original match and reused whenever someone embarks on a unstoppable run.