Miramax was founded in 1979 and became one of the defining independent studios of the 1990s, releasing films such as Pulp Fiction, Shakespeare in Love and Good Will Hunting. Its production logo changed several times, and the version labelled 1996 is remembered for its sweeping orchestral ident shown in theatres and on home video. As those releases circulated on DVD and online, the fanfare became a recognisable shorthand for 1990s prestige cinema, which is why editors still borrow it for parodies, tributes and retro-styled openings.