The 'but it is Indian' style grew out of online remix culture, where creators take a recognisable melody and replay it with South Asian instrumentation for comic effect. Clips like this one are usually shared as tiny soundboard snippets rather than full songs, making them easy to drop into memes, reaction videos and short edits. Their appeal is the instant recognition followed by surprise, which is why they keep circulating long after the original joke lands, especially in edits that play on cultural mashups and unexpected musical twists.