Mr Bill is a claymation character created for Saturday Night Live in the 1970s, a small, put-upon figure whose sketches usually ended with him being squashed, flattened or otherwise destroyed after uttering his famous distressed cry. The character became a cult favourite because his cheerful optimism always collided with slapstick disaster. Decades later, the isolated cry was lifted from the sketches and shared as a short reaction clip, where it spread through meme edits, fail compilations and short-form videos, and it remains popular because it instantly signals doomed inevitability without needing any context.