Mr Incredible comes from Pixar's The Incredibles, released in 2004, with Bob Parr voiced as the retired superhero Mr Incredible. The becoming uncanny format spread online in 2021 as creators lined up edited versions of his face from calm to deeply distorted. It grew out of the same reaction culture as the they ask you how you are meme, where a polite smile hides distress. Short phase videos on YouTube, Reddit and TikTok kept the format alive, and this brief sound became shorthand for the final disturbing stage.