The becoming uncanny format grew out of the Mr Incredible becoming canny meme that spread online in late 2021, using images of Mr Incredible from Pixar's The Incredibles. Early phases look normal and confident, while later phases are heavily edited to look pale, stretched and disturbing, matched with increasingly warped music. Fans expanded the template into dozens of numbered phases, each one marking a worse situation. Phase 14 sits near the extreme end, so creators still use it for horror comedy, ranking videos and escalating memes.