The format is built around Mr Incredible from Pixar's The Incredibles, reimagined through a series of increasingly distorted images that creators ranked as phases. Shared widely on TikTok and YouTube, each new phase pushed the character further from friendly hero to something unsettling, with later phases like Phase 19 reserved for the darkest, most corrupted versions. The accompanying music became just as recognisable as the images themselves, which is why the sound still appears in horror edits, phase compilations and reaction videos long after the original trend peaked.