MSN TV grew out of WebTV, Microsoft's early attempt to bring email and web browsing to a living-room television through a set-top box, with MSN TV 2 arriving as its later hardware generation in the 2000s. The connected sound belonged to that everyday routine of switching on the box and waiting for it to link to the service. As those boxes disappeared, the chime survived mainly through short clips shared by retro technology fans, who reuse it as shorthand for early home internet, a simpler online era and the sound of a television finally going online.