My Marmalade Boy comes from the Russian pop song Moy Marmeladny by Katya Lel, a 2000s hit that found a second life on TikTok in 2023. Short chorus clips spread as users copied the dance, fashion and lip sync format in many countries, often pairing the sound with winter outfits and playful edits. Extended and lowered versions like this one then circulated on soundboards for easier reuse in videos. Its simple, repetitive hook works even for listeners who do not speak Russian, which helps explain its lasting appeal.