Place it at the end of a fail or joke sequence, after the setup has fully landed, then follow it with a Vine Boom to punctuate the reaction and a SpongeBob Fail for the next miss.
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This is a Brazilian Portuguese voice clip, just over seven seconds long, in which a speaker says não ri before giving way to a long, rolling burst of kkkk laughter. It feels contagious and gleefully out of control, like watching someone fail a dare to keep a straight face. The phrase comes from Brazilian internet slang, where kkkk stands for laughter and não ri means do not laugh.