Naruto is a Japanese manga and anime series created by Masashi Kishimoto, following the young ninja Naruto Uzumaki as he trains to become Hokage. In the English dub, his verbal tic was translated as 'believe it', a phrase he ends sentences with throughout the early episodes, and it quickly became one of the most quoted lines from the show. The line spread through fan videos, AMVs and meme edits, and it remains popular because it instantly signals Naruto's loud optimism and determination to viewers who grew up with the series.