The sound comes from SNK's Neo Geo arcade era and is closely associated with credit and continue screens in early 1990s fighting games. It was heard in The King of Fighters '94, Art of Fighting, Art of Fighting 2 and Fight Fever, where inserting a coin produced the distinctive chime. As arcade gameplay and emulator clips spread online, creators began lifting the effect for edits and memes outside the original cabinets. Its short length and clear retro identity keep it popular for signalling starts, retries and new challengers.