The phrase is a direct play on Rick Astley's 1987 hit Never Gonna Give You Up and the long-running Rickroll prank, swapped with bork, the internet slang for a dog's bark. Dog-bark song covers became a recurring meme format on YouTube and TikTok, where pets appear to perform famous choruses. This short version is built for soundboards, working as a quick bait-and-switch gag. Its popularity comes from combining two familiar internet jokes into one instantly shareable clip.