Place it at the end of a setup clip, just after the line that sets up the joke, so it lands as the payoff. Follow it with the Bruh sound for the reaction, or lead into it with the Emotional Damage sound when the moment needs a build-up first.
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This is a short, loud meme clip lasting about two and a half seconds, centred on one abrupt vocal burst that arrives at full volume and stops just as suddenly. It feels brash, startling and deliberately over the top, like a shout dropped into a quiet moment to break it. The suddenness does the work, with no build-up and no follow-through.