The line comes from Grand Theft Auto IV, released in 2008, where Roman Bellic constantly phones his cousin Niko to socialise between missions. Bowling was one of his most frequent requests, so players heard it far more often than the activity deserved. Clips and quotes spread on forums and YouTube, turning a routine phone call into shorthand for an annoying but well meaning relative. It remains popular alongside CJ from GTA SA lines, as both capture how a single repeated GTA moment can become a lasting meme.