Ben is the grumpy canine star of Talking Ben the Dog, the virtual-pet app where players tap and talk to Ben and he responds with short phrases, including his trademark No. Clips of his answers spread through TikTok and YouTube meme edits in the early 2020s, when creators used phone-call style videos to ask Ben absurd questions and cut to his flat refusal. The sound stuck because it works without context, giving any clip an instant, recognisable shutdown.