The line comes from the Spanish-language dub of the American pawn-shop reality series Pawn Stars, where Rick Harrison and his team regularly assess items brought into the shop. In Spanish-speaking meme culture, the sceptical response to a supposedly valuable object became shorthand for calling something fake, especially after short clips circulated on TikTok and in WhatsApp chats. Its appeal has lasted because the situation is universal: almost everyone has seen a deal, a story or a video that felt slightly too perfect to believe.