Short Spanish reaction phrases like this spread mainly through messaging apps and meme edits, where a two-second voice line is easy to forward and reuse out of context. The appeal is not a famous source scene but the delivery itself, which turns a simple do not bother me into a reusable punchline. Creators keep using it because the meaning is clear even without subtitles, and it fits everyday situations like unwanted calls, persistent friends, or characters who will not take a hint.