The phrase comes from Michael Saylor, co-founder of MicroStrategy and one of Bitcoin's most vocal corporate backers, who repeatedly used 'there is no second best' in interviews and talks to argue Bitcoin is a unique monetary asset with no real competitor. Clips of the line spread widely across crypto Twitter, YouTube and TikTok, where Bitcoin supporters turned the serious interview moment into a reusable meme. It remains popular because the quote is short, quotable and instantly understood even outside finance circles.