Non, ce n'est pas du tout ça translates as no, that is not it at all, a common French way to reject a suggestion outright. As a short soundboard clip, it circulates mainly as a reaction sound for French-speaking creators and for viewers who recognise the phrase even without speaking French. Its appeal comes from its clarity and timing: the denial is unmistakable, the delivery is theatrical, and the clip is short enough to reuse across memes, streams, and short-form edits without losing its punch.