Novogodnaya was released in 1999 by the Russian pop group Diskoteka Avariya as a festive song for the New Year season, and it quickly became a seasonal staple in Russia and other Russian-speaking countries. Its upbeat dance sound and holiday theme made it a natural fit for television New Year shows, parties and family gatherings. Decades later, it resurfaces every December in short videos, memes and holiday playlists, where its nostalgic sound instantly marks a clip as a Christmas or New Year celebration.