Put it just before the reveal in a short edit, then follow the reaction with a Dun Dun Dun sting to underline the bad news, or a Vine Boom when the moment turns into a full disaster. Keep it as the single beat between the setup and the payoff, so the next sound lands harder.
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This 3.4-second clip is a voice stretching out the words 'Oh boi' in a slow, hesitant drawl that hangs in the air before anything else happens. It gives an awkward, uneasy feeling of anticipation, like bracing for bad news or a joke that has already gone wrong, and the drawn-out delivery makes the dread feel longer than the words themselves.