The line comes from The Simpsons, the animated sitcom created by Matt Groening that premiered in 1989, with Dan Castellaneta voicing Homer Simpson and Julie Kavner voicing his wife Marge. Homer's panicked appeals to Marge have become a shorthand reaction across decades of episodes, which is why short excerpts circulate widely on soundboards, in edits and in meme videos. As the show entered streaming and clip culture, familiar Homer outbursts took on a second life online, reused whenever a creator needs instant, recognisable shock from a character audiences have known for years.