The clip circulates as a short reaction sound on soundboards and in short-form video, where its value comes from the tone rather than any identifiable source. Creators use the questioning, incredulous delivery to react to gossip, drama and surprising behaviour without needing dialogue or explanation. Because the phrase is simple and the emotion is instantly clear, it fits easily into memes, skits and commentary edits. Its popularity comes from that flexibility, letting editors drop the same few seconds into very different situations and still get the same knowing, judgemental reaction from viewers.