Chad is a recurring Saturday Night Live character played by Pete Davidson, built around giving the same bored response to girlfriends, horror villains and life or death warnings. Clips of the sketches spread widely online as reaction videos and short edits, and this brief okay became a standalone shorthand for not caring at all. Its popularity comes from instant recognition among fans, and it remains a go to reaction for creators who want understatement to do the comedic work instead of panic.