Om Nom is the small green creature at the centre of Cut the Rope, a puzzle game built around feeding him candy by cutting ropes in the right order. When a level goes wrong, his disappointed reaction became a recognisable shorthand for failure among players. Bass-boosted edits later circulated on soundboards and short-form video, where the heavier low end made the moment feel more dramatic and easier to reuse as a reaction. It remains popular because it is short, instantly readable, and works without any dialogue or context.