The chant comes from Squid Game, the South Korean survival drama where contestants compete in deadly versions of childhood games for a cash prize. Clips of crowds demanding another round were cut from the show and shared widely on TikTok, YouTube Shorts and gaming streams, where the phrase quickly became shorthand for refusing to stop. Its popularity comes from how universal that feeling is, so creators now reuse it far beyond the series itself, applying it to sports, board games, exams and any situation that ends too soon.