“Gangnam Style” was released by South Korean artist PSY in 2012 and became an international viral phenomenon through its music video, distinctive choreography, and memorable chorus. The phrase “Oppa Gangnam Style” became widely recognized far beyond Korean-speaking audiences. Short excerpts circulated through parodies, reaction videos, dance challenges, remixes, and meme edits across social platforms. The hook remains useful because viewers recognize it almost immediately, while its energetic beat and association with exaggerated confidence give short videos a playful sense of spectacle.