Owen Wilson has become famous online for saying 'wow' in film after film, and fans began collecting the moments into supercut compilations that circulated widely on YouTube and social media. The repetition turned a small acting tic into a recognisable meme, with creators counting his wows and remixing them into reaction videos and edits. Because the line is so short and instantly associated with Wilson's laid-back screen persona, it remains a go-to reaction sound for surprise, admiration or gentle sarcasm long after the original films.