The phrase comes from Brazilian online slang, where pede means order or ask for, iFood is the well known food delivery app, and Mc is shorthand for McDonald's. The clip circulated as a shareable meme audio through social apps and chats, passed around less as a song and more as a ready made reaction for hunger. Its short ten second length and endlessly repeatable hook helped it travel between edits, stories and chat shares, and it remains popular because almost everyone recognises the moment of giving in and ordering delivery instead of cooking.