Chapolin Colorado, the Mexican television comedy created by Roberto Gómez Bolaños, became a lasting hit in Brazil through its Portuguese dub, where its hero's exaggerated alarms and catchphrases entered everyday jokes and memes. 'Pega ladrão', literally 'catch the thief', fits that tradition perfectly: a brief comic alarm that Brazilian creators reuse whenever someone is caught red-handed. Its one-second length makes it easy to drop into short videos, reaction edits and WhatsApp-style jokes, keeping the old TV humour alive for audiences who may never have watched a full episode.