Pepsiman was Pepsi's mascot in Japan during the 1990s, a silent silver superhero who appeared in television commercials delivering Pepsi to thirsty people. He later starred in the 1999 PlayStation game Pepsiman, which became a cult favourite online long after its release because of its strange premise and earnest presentation. As clips of the game and old adverts circulated, the character's theme and jingle became shorthand for retro Japanese advertising and absurd heroism, keeping the sound popular in memes and nostalgia edits.