Persona 5 is a role-playing game developed by Atlus, first released in Japan in 2016 and worldwide in 2017. Its Phantom Thieves summon Personas, manifestations of their rebellious spirits, by tearing away their masks in battle, a ritual paired with shouted calls and striking visual effects. Clips of that summoning moment spread through gameplay videos, anime edits and fan montages, where the short shout became easy to isolate and reuse. It remains popular because it instantly references awakening and rebellion, themes central to the game, while working as a standalone dramatic cue.