Pou is the brown alien pet from the hugely popular virtual-pet mobile game, and over time the character became a familiar face in short-form meme videos and reaction edits. Clips labelled estorado, a Portuguese word suggesting something burst or blown out, circulate among Portuguese-speaking meme communities as an exaggerated, chaotic take on the cute character. The humour comes from that contrast, and the short length makes it easy to reuse in edits, streams and social clips, keeping it in circulation long after the original game faded from daily trends.