The Price Is Right is a long running American television game show that first aired in its modern format in 1972, with contestants guessing prices to win prizes. Its success bells and dings became part of the show's audio identity, used for winning bids and perfect pricing games. Clips of the sound spread online through game show compilations, memes, and soundboards, where creators reuse the familiar chime to instantly suggest a correct guess, a good bargain, or a win without needing any visual context.