The sound comes from the original PlayStation, Sony's first home console, launched in Japan in 1994 and in North America and Europe the following year. It played every time the system booted, before the player selected a game, and quickly became inseparable from the console itself. As retro gaming grew online, clips of the boot sequence were shared in nostalgia videos, remixes and memes, keeping the chime familiar to viewers who never owned the hardware. Today it survives as shorthand for 1990s gaming and for the excitement of starting a new game.