The exact origin of this clip is unclear from the available details, but it is used online as a quick reaction sound for confusion, shock and exaggerated panic. Its appeal comes from the drawn-out delivery, which turns a simple yell into an instantly comic interruption. Like other short meme reactions, it spreads through reposts, edits and soundboards because it is easy to place over sudden cuts. It is often grouped with scream meme clips and other loud reaction audio used to exaggerate a scene.