The King of Fighters 98 was released by SNK in 1998 for Neo Geo arcade and home systems, as a dream match entry bringing back fighters from earlier games in the series. Like other arcade fighters of the era, each round opens with the announcer's Ready Go cue to sync both players. Clips of that cue later circulated on soundboards and in video edits, where its unmistakable delivery made it a shorthand for starting any competition, far beyond the original fighting game community.