Nacho Libre is a 2006 comedy starring Jack Black as Ignacio, a monastery cook who secretly becomes a luchador wrestler to raise money for the orphanage. The film's earnest, offbeat humour made many of its lines easy to quote, and short clips of Jack Black's delivery began circulating on soundboards and in short-form videos. This particular phrase stuck because it is short, warm and instantly readable as approval. Creators still use it today as a quick reaction to food, games and small wins, where a longer explanation would slow the joke down.